Negaresh Rayaneh Pooya is a knowledge-based company founded in 1998 with the aim of conducting the required research projects of the country and cutting off the dependence on foreigners in the fields of hardware, software and electronics. Gradually, as the company progressed and developed, various departments such as ITS, mechatronics and medical engineering were formed. In ITS or Intelligent Transportation Systems, image processing specialists have succeeded in developing a comprehensive intelligent license plate reader. Subsequently, work on other ITS police needs began, which eventually led to the development of several subsystems in the field. Negaresh Rayaneh Pooya seeks to respond to the needs of the country in the areas of software, electronics, image processing and mechatronics using research groups and elite forces. The company has been known as a knowledge-based company by Vice Presidential of Technology since 2008.
A study of recent advances in the field of medicine and laboratory reveals that the smartening of their related equipment has a great effect on improving the quality of service in this field. Proving the necessity of intelligent laboratory equipment and aiming to help improve community health, Negaresh Rayaneh Pooya decided to incorporate the engineering and laboratory experience gained over many years in the medical and laboratory fields. The CELLNAMA brand includes the outputs of the Medical Engineering Division of Neagresh Rayaneh Pooya Company and is the result of five years of efforts by Iranian elite specialists in the field of intelligent medical and laboratory equipment. Currently the focus of the CELLNAMA group is on products related to laboratory microscopy, hardware and software products, designed and built to enhance the quality of laboratory services. Taking into account the needs and conditions of the developing communities, the CELLNAMA team strives to improve the efficiency of medical and laboratory centers at the lowest cost while helping to improve the performance of professionals.